July 17, 2013 by. Dumb Ways to Die,. That viral hit with death-wish cuties,. But what won me over were the quotes from John Mescall, who created this sing-along wonder. People do not fall in love with ideas. Execution is everything, said Mescall. In other words, it comes down to art. Writing tips for the criminally inclined. May 2, 2013 by. Forget soft, wimpy words.

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